Your Musicology is My Mythology. Featuring: Jedward

17 Jun

Since the very beginning, John and Edward Grimes have inspired worship and loathing in equal measure — think X Factor brand Marmite. You either wanted to spread them on your toast, or punch those cute quiffed little heads clean off. And you know what I did? I loved them. Loved them. Do you hear that, internet? I’m not even ashamed. I put them in my Spotify playlists. I play them at parties. And I’m going to tell you why.

Jedward are a bizarre phenomenon. They encapsulate ‘celebrity’ only in its most basic definition: the state of being well known. They are beautiful, brainless and their music is kind of rubbish – but from their first appearance on UK television, the twins have risen to stardom completely oblivious of their critics. Perhaps they explain it best and most simply themselves in the hook from their single ‘Lipstick‘:

“Here I come, here I come, dumb de dumb de dumb de dumb.”

Jedward are a postmodern comment on the fundamental triviality that is contemporary music. They hold a mirror to society and show us: this is what we have become. THIS IS WHAT WE HAVE BECOME. You don’t need to write songs any more to be marketable. You don’t need to be lyrical, you don’t even need to have talent. But what I love about Jedward is that they are so endearingly obvious, and so perfectly naïve in their approach towards the music industry, that one cannot help but think of them fondly. They are sincere only because they are so very clueless. They’re like Zoolander.

But for those of you who still aren’t converted, be comforted: at least Rebecca Black doesn’t have a twin.

2 Responses to “Your Musicology is My Mythology. Featuring: Jedward”

  1. photography website builder June 17, 2011 at 3:42 PM #

    Wonderful, keep it up thanks.

  2. marysuefixer July 10, 2011 at 12:51 AM #

    I just have to comment (and I wish I could find the article I originally got this off), but really music now isn’t much worse as it used to be. There was a time when “Sugar Sugar” by The Archies was a number one hit. What’s most popular now doesn’t nessecarily reflect what will be popular later. What this means is that there’s a very real possibility that Jedward won’t be remembered in twenty years, but other songs that you and I don’t even know will be considered classic (though I’m betting Lady Gaga will be considered classic eventually).

    People seem to think that most music now is worse, but really bad music was written around the time of Mozart, but Moxart is what survived because it’s the best (one of the main points of the movie Amadeus). I will give you points in that auto-tune means that people who can’t sing well can now people popular, when before even bad music couldn’t be modified like that; but I have faith that people will continue to not change, and that the cream will eventually rise to the top.

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